seen

Brand Development, Packaging Design, Photography, Logo Design, and Out of Home Advertising

When prompted by a professor to create a brand inspired by “my freak” (the thing that other people have shamed me for that now sets me apart from the crowd), I knew I wanted to use the opportunity to create the clothing brand I have always fantasized about. As a plus-sized transgender woman, it is incredibly difficult to find clothes that work for me that are also trendy and modern. Usually, I’m forced to shop exclusively online and when I do venture in-store I’m left feeling overlooked and invisible. ‘Seen’ is inspired by my desire to be appreciated, celebrated, and ultimately thought of.